Example of brand development by Togethernet of Teddington . This is for Nordic Walkinbg club 'Stride Outdoors'.Nordic Walking is very popular as a way to get fit and also get lots of fresh air and make new friends. Wimbledon-based Nordic Walking enthusiast Jackie Reiss wanted to put her club on a more professional footing. I developed a new brand identity based on the concept of combining the idea of a walking boot print with leaves, inspired by the outdoor life. The brand identity has been used on stationery, the website and on regular emailed newsletters.