A massive range of extensions
WordPress is popular because it meets the demands of many users with its flexible framework which allows designers and developers to choose from a very wide range of plugins to meet your unique and specific needs.
You’re in full control
WordPress can be self-hosted which means you (and your developer) have control over your web server and every line of code that makes up your website. While you may not want to delve into computer code, it’s good to know that you’re never locked out; you have freedom to install your own software. Not the case with less popular rivals Wix and Squarespace.
Designed for anyone, not just developers
Before WordPress became a popular CMS for website development, it was developed for non-tech savvy bloggers. So there’s tons of free information available online to help you with any aspect that you wish to take on yourself.